Who we are

Red Onion is a full-service senior market research supplier.  We provide qualitative and quantitative methodologies customised for your needs.

We grew out of a recurring informal partnership between Robyn Moore and Karin Curran. Our complementary skill sets provided the highest quality research outcomes for clients.  Now we offer the simplicity of dealing with a single integrated unit through the Red Onion brand (it’s about the layers…).

Why us?

We give you senior professionals

Your investment goes to the thinking and results:

  • No juniors to train on your project
  • No products to sell to cover licencing fees
  • No international company structure to support

Your situation dictates our tailored research approach.

Who you see is who you get on your project – all seniors, all the time.

You, the client, are our only boss. Your research is our focus and our priority.

We are leading research specialists with almost 40 years of research experience inside and out of the big research houses.

 

We have you covered

We’ve worked in just about every industry there is, and we’ve talked to people from the end consumer up to C-level executives or medical specialists (and everyone in between).

We are particularly strong in:

  • Pharmaceuticals and healthcare
  • Financial services
  • Consumer experience
  • Telecommunications and IT (including website design, evaluation & usage)
  • Building and renovation
  • Public and private sector.

We are also connected with a network of the best senior independent researchers around, should we need extra talent for your project.

 

We contribute to our industry

We are each members of the Research Association New Zealand (RANZ).  Formerly the MRSNZ, it is the professional industry body for market research.  Members are bound to a professional Code of Practice.

Karin served on the 2014 RANZ Board after 5 years on the MRSNZ committee, the last as Vice President.  She has been Complaints Officer since 2010 and is now Professional Conduct Officer. Robyn is a continuing member of the RANZ Executive Committee and has been with the committee for 6 years.

Karin is a member of the Qualitative Research Consultants Association (QRCA) and the Australasia/ SE Asia representative for their International Chapter.  QRCA is the largest group of its kind in the world, with almost 1,000 members in over 25 countries.

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The team

Karin Curran
Curran Research Associates

“The Quallie”

Karin has a BSc in Psychology and a PGDipBusAdmin in Human Resources Administration.  Her keen interest in healthcare, nutrition, pharmaceuticals, technology and building/renovation has driven her research specialisations.  She thrives on work that requires her to learn new things.

​Research background​

  • Experience in large research companies since 1994 (CM Research and NFO/TNS Research: Senior Qualitative Director) and in boutique qualitative agency Curran Research Associates Ltd from 2007​.
  • 20+ years of designing, executing, analysing and reporting qualitative research​, with hundreds of focus groups​ and thousands of face-to-face depth interviews​ under her belt.
  • One of the first NZ qualitative practitioners to work online and has now done over one hundred bulletin boards plus live online depths and groups (won Best Paper at the MRSNZ 2007 Conference on the topic of qualitative bulletin boards)​.
  • Experience working with quantitative research and survey design​.

 

​www.curranresearch.co.nz​​
021 241 3988​
karin@redonion.co.nz

Robyn Moore
Research Collective

“The Quantie”

Robyn has a BSc (HONS) in Biology and Anthropology, both of which underline her interest in human behaviour, healthcare, and all things anthropological. Robyn enjoys the challenges that each new project brings as well as delivering usable and insightful research results to all her clients.​

Research background​

  • Worked for New Zealand research companies since 1996 (CM Research, NFO/ TNS Research, and Phoenix Research) as well as a freelance researcher with the Research Collective since 2012​.
  • 18+ years of designing, programming, managing, analysing and reporting primarily quantitative research.
  • Supplementary experience with major qualitative and social research projects over the years​.
  • Worked with a number of New Zealand’s top 100 companies as well as many of New Zealand’s most exciting SMEs.

 

www.researchcollective.co.nz​
021 263 8947
robyn@redonion.co.nz